Lizabeth Landon-Cole Sorensen has been consulting, developing and positioning brands in the competitive retail atmosphere since 2001. She manages people, products, places and placement with great energy to get companies refreshed and focused. Lizzie has been celebrated for her impeccable taste with a keen eye on what is hip and fresh, while maintaining a timeless appeal for her clients.
In a nutshell:
2001- Lizzie becomes part of the self-taught and innovative Affiliate Marketing field
as one of less than 100 colleagues in the world focused on this new e-commerce driven trend.
By 2002 Lizzie’s expertise in Affiliate Marketing becomes in high demand and she
forms eMerchantConsulting managing affiliate programs for multiple brands.
2003- Lizzie starts the first ever online magazine for mom/baby (daily blog/newsletter style)
2004- She founded 32Flavors PR. Her clients have been placed with Oprah, Real Simple, Family + Pregnancy Publications, and television shows such as The Big Idea, TODAY, and Greys Anatomy.
2010- 32Flavors PR evolves due to changes in the editorial landscape into Lizzie Sorensen Brand Management + Consulting.
Lizzie opens HIP HELLO, a design studio is where the magic happens and her artistic side comes out .
Today:
Lizzie’s Branding BootcampTM service is designed to position products and companies so that their owners can ultimately feel better about running their businesses. This is a unique and coveted strategy that Lizzie is known for. Lizzie is also part of the daily grind with major players in the upstate NY independent business arena. Lending daily work to brands in the retail, auto, hospitality and fitness industry.
Recently Lizzie has held the title of style correspondent for the NBC affiliate WNYT, and has lent her professional consult to organizations such as the Handmade Toy Alliance. Lizzie gained national attention for using Twitter to document the birth of her son Iver in late winter 2010 landing both of them on NBC news around the country. In 2011, Lizzie served on the board with Skidmore College for the Saratoga ArtsFest Family Day which entertained and introduced over 300 families to the arts in their own backyard. Events and corporate fundraising are a daily focus now for Lizzie who developed New Country Community in early 2011 for the New Country Motor Car Group.
The Backstory:
Based in the Saratoga Springs, NY area. Lizzie comes from a long line of creative people (some of them horse people, some of them artists, writers and publicists) and truly appreciates upstate New York for all of its opportunities. Her Grandfather R.Ned Landon, celebrated GE & Disney Publicist/Speech Writer gave her the PR bug at an early age. He also bought her a word processor at age 12 and insisted that she take a typing class. Thanks Gramps! Lizzie is blessed to have a hugely artistic family and decided to stop repressing this particular bug around age 25.
Lizzie is a second generation Niskayuna High School Graduate. She attended Johnson & Wales University and has studied both Advertising/PR & Hospitality.
She believes strongly in working with independent business owners, promoting women and mom-owned brands, and is proud to be a working mom to her three small children. If you really want to win her over, send malted milk balls + combos.